Marketing Research Report Essay Example | Topics and Well Written Essays - 2000 words

Marketing Research Report - Essay Example ustomer is influenced by large portions of meals, being served by competent employees, the quality of food served, atmosphere in the hotel, the prices of the foods and drinks and the level of satisfaction. According to Wooldridge, J. (2006), customers are in need of varying needs for their money. To him, a customer is motivated to visit a business venture for services and goods by the prices in offer. Prices determine the buying willingness of a customer. For any organization to be able make tangible sales, one of the factors to consider while designing a product or a service is the price. Many people are willing to pay at medium price other lower or higher prices. Although according to him further, higher priced products and services are thought to be of high quality although not always. To Richmond, H (2008), the level of customer satisfaction determines whether he/she will be willing to come again. A customer is always pulled to seek for services in a restaurant or any business venture if satisfied by the services/products offered. If not satisfied, coming again is a problem. To him, each and every business venture always struggles to satisfy their customers since it is from them that, profits accrue. To retain customers and to get new ones depends on the ways they are treated. This ranges from the services they are offered, their quality price among many other considerations. However, according to Mailu, S (2004), the level of employee competence says a lot in terms of the work ethics. Generally, a competent employee is likely to be aware of all the ethics involved in the job. To him, customer highly value goods and services offered by competent employees as they confidence in them. To him further, employees are the ladder through which an organization can prosper. Quality of the service offered on the other hand has a lot to say. Gary, R (2007) argues that, the quality of a produce is the key to successful entrepreneurship. An entrepreneur should always