The Management Challenges of Facebook as a Platform Case Study

The Management Challenges of Facebook as a Platform - Case Study Example Thus developers prefer Facebook to write the application than on MySpace. Facebook has a unique application area which offers and promotes the different applications from the developers. To strengthen this idea Facebook introduced the viral injection of News Feed which automatically spread the application once it was installed by a user. This competitive asset of Facebook spread the applications like wildfire resulting to which many developers are attracted towards the site for the easiest way to spread their applications to the users. Soon with this new concept, Facebook was considered as a platform for the small group software developers all over the world. Scrabulous is a Facebook application developed by two brothers Rajat & Jayant Agarwalla from Kolkata, India. It’s a Scrabble clone which allows the user to play online by inviting friends or other users. The application was a huge success for the developer and was awarded as the PC Worlds 100 best products in the year 2008 earning around $ 25,000 per month from the advertising. But since the two brothers don’t have the copyright for Scrabble legally they are forced by many players in the market like Electronic Arts and Real Networks to stop their application due to copyright issue and supported Scrabble to create an online version for the game to compete to take the place for Scrabulous. With over 140 new applications added each day almost 95 percent of the users have installed at least one application. To name a few Mafia Wars and Firm Villa is the most popular of all which attracted millions of customer each day for its uniqueness in designing and interesting social g aming technique generating about $ 600 million annually. The Facebook platform provided this shortcut path for success for the developer.