History of Brazil Essay

Brazil the only Portuguese speaking country of South America, was founded by Spanish and Portuguese in the same year of 1500, but was handed over to the Portugal in the agreement of Torsdesillas (Bamber Gascoigne,gtu). Since the time of its colonization from 1500 until the late 1930, export of principal products has been subjected. Joao VI the sole sovereign when returned to Portugal, his apparent to the throne was Pedro, who surged a sequence of progressive political differences, which ultimately led to the independence of Brazil by 1822, leading to an era of kingship by Dom Pedro. His son Pedro II continued his legacy and led a more efficient government more than his father till 1889, where he was deposed by military coup. After that there were two more military coups in 1930 and later in 1964, but since 1985, democracy slowly returned to the snagged state. But in the midst of all the political and military drama, somehow the country’s economy was on the move. The history of the country indicates of its troubled pasts, and its love affairs with military coups, but since the last three decades, the country’s political frame has been stable, leading to ample opportunity for company like ours. Brazil Demography and Economy Brazil today has a population of more than 183 million people, with a high literacy rate of more than 86% (BIGS, Brazil today). A very strong positive indication, of a healthy literate population, briefly a very lucrative consumer mass for our product. Brazil comes in one of the front leaders of a leading economy in the world. It is an elite member of trillion dollar GDP group of the world. It is one of the fastest growing economies of the world, and slowly but surely, this country has become members of varied monetary unions, like Mercosur, and G-20. Brazil’s GDP has grown at an alarming 5. 1 % in the financial year of 2007, and with a very strong GDP per capita income of $8800 and also the Brazilian currency BRL$ is very strong, as 1 USD is near about less than BRL$ 2. This 8th largest economy of the world would prove to provide substantial buyers of our product in due course of time. Brazil’s Lifestyle Brazilian culture is a very open culture, with very less of taboos, and from the early times has been into music, and dance. Being a highly diversified culture with a huge mix of ethnic groups, Brazil has a very rich heritage. Music is one of the lifelines of Brazilians, and it can be stated form the fact that, way before their independence, Brazil had its own set of music schools, set up in different part of the country . This 5th largest population of the world is very inclined to towards singing and dancing customs, and being a prosperous nation 98% of the large population has access to television, where their local movie industry which also being the 10th largest in the world is highly well-liked and watched. Brazil’s inclination towards sports is not hidden from the world, and especially their superior liking for football. The population in general is known to be very hard working, but very apposite to recreation in sports and music. Status of demands of subwoofer in cars Brazil has a very large automobile industry, and in the year 2005, Brazil manufactured more than 1.65 million cars only for its domestic market (Elisangela Cordeiro), also according to the Euro monitor consumer electronics reporting Brazil, the in-car electronics such as woofers and media players along with other electronics in the market are available at cheap installment schemes, which are luring the common man into packing his car with accessories, like car speakers and woofers. Brazil has got a very huge young population, which would be our main targets for our products, as woofers are a very mandatory thing for the young generation of Brazilians. Recommendation Our first strategy to enter Brazilian woofer market is to tie up with the local car manufacturers, and to fit in our woofers in the local brands at reasonable prices. Since Brazil has a huge automobile market, we can tap into its boom and accessories the cars with our woofers. Secondly, the basic nature of a Brazilian is very open, and everyone has very strong interest in the different genres of music, we can capitalize on this nature of theirs and we can have ads on the lines of their open nature along with, their music, being played by our subwoofer. The only competition from a brand as repute as ours is from the company â€Å"BOSE†, but it only has its sales distributors, retail and commercial in Sao Paulo, if we can pull up our regional centre in Sao Paulo as well as the capital Brasilia , then we would be miles ahead of BOSE in the Brazilian sphere, as we would be able to reach a lot of people with our products, also these two cities are the main hotspot places for tourists, mainly coming from other regions of Latin America, and we would start catering to the domestic as well as the other Latin American mass would enhance the company’s reputation in nationally as well as in other neighboring countries. We can have our shops in malls and in different youth oriented streets and places, apart from having our outlets at car showrooms. Another thing that is strongly recommended is to tap into local manufacturing structure as Brazil has a very high amount of labor population who work at remunerations which are much aff ordable to us than the labor unit in the US, also the transportation costs would exceed cost price of our product. It is more suitable to link up with government in Brazil for facilitating us with the required formalities, and also the required waivers being handed out to us, in return for the unit which would commence in Brazil, in turn handing out jobs to the local population. Once we establish our market in the region, we can market our product more to the masses by making changes in its core design and, we can create an innovative JBL series subwoofer, which can be in a shape of a football (sphere), which would woo youngsters and football lovers. Further details regarding this matter will be mailed to you from the Research& Development wing. Conclusion Brazil has a very booming economy, and it is being rated with countries like India and China who are, the fastest growing economies of the world. This country has a very reasonable labor population which would cut down our costs by a huge margin, when we start manufacturing here. The regional centers which I have recommended would enhance our market in the country, and we if we can tap into the free nature and love of music of the Brazilians , then we would have not only a huge market in this country but also other Latin American countries who would follow Brazil’s in pursuit. Apart from Brazil’s distressed past of military coups, there is nothing else that negates Brazil as one of the prime future market for our company Work Cited Bamber Gascoigne, â€Å"History of Brazil†, Jan 14th 2008 http://www. historyworld. net/wrldhis/PlainTextHistories. asp? historyid=aa88