Strategy Recommendations for Franchise Opportunities for Mr. Empanada Research Paper

Strategy Recommendations for Franchise Opportunities for Mr. Empanada - Research Paper Example Empanada include reducing operational costs while also drawing new customers (Mr. Empanada). The restaurant may not have the option often enjoyed by larger franchises of lowering the prices of offerings. Another challenge is in handling business in such a way that the restaurant remains productive even during quiet times (Mr. Empanada Franchise Corporation). Often, restaurants make a lot of profit during busy times but face challenges when there are not many customers. The Mr. Empanada also has to find more advanced ways of advertising is products in a way in which it will be able to reach distant customers. Another challenge lies in finding ways to retain current consumers. The Mr. Empanada restaurant creates products that are unique in taste as well as fare. To maintain its reputation as the best producer of Empanadas, the restaurant’s owners have to find ways of entering into agreements with the suppliers who provide them with the best raw materials. Signage To remain relev ant, Mr. Empanada also has to use the latest technology in order to retain customers who are impressed with the quick and efficient service. Good signage is one way of achieving this because it can increase a business’s opportunity for success. For instance, Mr. Empanada can utilize digital menu boards in its operations. Digital menu boards ensure that employees constantly have access to the latest information. This means that they will be able to improve productivity, efficiency, and patron satisfaction. Digital menu boards are easy to customize and can even be utilized as training devices because they can assist prospective workers in learning how to gather pertinent information relating to the restaurants and its assorted operations. Digital menu boards can also assist customers to observe their waiting times. It is a known fact that customers are often less frustrated about waiting for long periods of time when they have distractions. Customers can also learn about the co ntents of their orders through the digital menu boards. These implements will not only reduce the time in which people order, but also reduce the number of irritated clients that the staff has to handle. Location Location is quite important for any restaurant. Good food or even excellent service may not be enough to bring about the success of a restaurant if it is located in a bad neighborhood or area with no traffic. The best location is one that is easily accessible. Mr. Empanada, which is seeking to expand into new regions, should consider accessible sites that also do not require a lot of capital. Another option could be leasing space. In such cases, it is best to use the services of lawyers and consultants who understand the details of the fine print. Brokers should also be consulted on the best sites to situate a restaurant business. The management should also investigate the traffic in the selected area, as well as their dining habits. To attract new customers, Mr. Empanada c an invest in new locations that have potential customers such as working people or college students who often return home or purchase food from supermarkets during lunchtime. Shopping malls Mall culture has grown to be perceived as an avenue for big business, as malls have been transformed into multi-storied sophisticated structures that contain diverse shops. There are some reasons why investing in a branch that is ensconced within a shopping mall could be beneficial for Mr. Empanada. One of the most critical is