Marketing

HNHM 108 MARKETING IN cordial reception STUDENT: ID NO: PROGRAMME: HND HOSPITALITY MANAGEMENT ASSIGNMENT 2 hedge OF CONTENTS project1 INTRODUCTION.1 a) EVALUATE THE ROLE OF promotional MIX.2 b) PLAN AN ADVERTISING CAMPAIGN FOR A go industry OPERATION..3 c) ANALYSE THE ROLE THAT gross gross sales publicity AND PUBLIC RELATIONS PLAY IN promotional EFFORTS..4 TASK 2 a) DISCUSS THE RELEVANCE OF MARKET inquiry TO proceedsS INDUSTRY OPERATIONS...4 b) UNDERTAKE MARKET research FOR AN book result OR SERVICE....5 c) ANALYSE THE SUITABILITGY OF unalike MEDIA FOR MARKETING AN APPROPRIATEPRODUCT OR SERVICE...5 d) EVALUATE THE effectuation OF THE MARKETING PLAN FOR AN APPROPRIATE PRODUCT OR SERVICE..6 CONCLUSION..6 BIBLIOGRAPHY..

7 INTRODUCTION In this engagement I have been asked to write a report somewhat the role of promotional mix, to plan an advertising campaign for a operate industry operation and to analyse the role that gross sales promotion and public relations play in promotional efforts. I depart discuss the relevance of market exam to service industry operations, analyse the suitability of different media for flock an appropriate return or service and I bequeath evaluate the implementation of marketing plan for an appropriate product or service. Premier Inn Hotels- part of Whitbread PLC, is the largest hotel chain in UK. Premier Inn has 585 hotels with 42,654 rooms in UK and it is the fastest develop hotel brand. Premier Inn Hotels has increase sales in 2008-2009 by 14%. The hotel offers budget accommodation, all hote! ls providing good facilities for functionlers, corporate activate and corporate business. They have special offers for families and significant...If you want to get a full essay, order it on our website: BestEssayCheap.com

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